Lead or Bleed: Why Weak Brokerage Recruiting Is Killing Your Growth

Is your brokerage thriving or just surviving? This episode dives into the stark reality: in today's market, it's lead or bleed. A recent report reveals that 13% of active agents changed brokerages in 2024, resulting in a massive $480 billion in sales volume shifting. The median agent who moved brought in $3 million in sales volume, highlighting the significant financial impact of losing top producers.

Recruiting expert Mark Johnson warns that "a strong attraction and talent acquisition program is no longer an option, it’s survival" for brokerages serious about growth. We explore why agents are migrating and the crucial strategies for brokerages to attract and retain top talent, ensuring they lead the market instead of bleeding agents and market share.brokerage leaders.

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