The Great Agent Migration: Half a Trillion Dollars Up for Grabs?!

Written By the WiRE - the Week in Real Estate
 

Recruiting expert Sean Soderstrom from Courted unveils the shocking financial impact of agent turnover: over $480 billion in sales volume and $12 billion in commissions shifted between brokerages last year! He dives into the volatility of the agent population, with many new entrants dropping out and producing agents moving.

Learn about key predictors of turnover like production changes and managerial shifts. Soderstrom highlights successful recruitment models focused on compensation or support. Crucially, he emphasizes retention strategies built on recognition, personalized communication, and the human touch.


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the WiRE - the Week in Real Estate

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